About Us

At Sooi we believe in the power of plants for their holistic benefits to improve
more than just your skin. We searched for the most effective plant extracts to
target skin’s specific need and also sustainability.

Never use certain suspicious or undesirable ingredients.

Sooi is free from

  • Potentially endocrine disrupting preservative ( Parabens , phenoxythelen )
  • Free from animal origin ( Lanolin, Keratin , animal squalene )
  • Free from minerals oil ( Paraffin , Vaseline )
  • Free from irritating and polluting agents
  • Free from artificial fragrances ( only use cosmetic grade essential oil )
Sooi offering clean beauty and the right balance between effectiveness and naturalness of our products and to get as close as possible to 100% natural without sacrificing the effectiveness. We only combined the necessary synthetic ingredient when they are beneficial and necessary.